Manila, Philippines — Filipino consumers are increasingly embracing science-backed skincare, and Dermorepubliq is at the forefront of this shift as the local beauty brand celebrates more than 4.5 million combined units sold across its bestselling products while maintaining its position as TikTok Shop Philippines’ Top Beauty and Personal Care Brand.
The milestone follows another year of accelerated growth for the homegrown skincare company, which recorded a 310% year-on-year (YoY) revenue increase from 2024 to 2025. The sustained momentum reflects rising demand for clinically formulated yet accessible skincare products designed specifically for individuals with sensitive and acne-prone skin.
Powering this growth are Dermorepubliq’s flagship formulations. Its 5% Niacinamide + Hyaluronic Acid Serum has surpassed 3 million units sold on TikTok Shop nationwide, while the widely popular 7% Glycolic Acid Toner has exceeded 1.5 million units sold on the platform.
Together, the two products have sold more than 4.5 million units, illustrating how Filipino skincare consumers continue to prioritize effectiveness, ingredient transparency, and dermatologist-inspired formulations over traditional beauty marketing.
“The level of growth we’ve achieved reflects the fundamental shift in how Filipinos approach skincare,” said Keith Sta. Barbara, Founder and CEO of Dermorepubliq. “Our goal has always been to make science-backed formulations accessible to those with sensitive skin without breaking the bank. Crossing these unit milestones proves that local consumers value transparency, efficacy, and clinical research above traditional brand prestige.”
Dermorepubliq’s strong performance is supported by years of consistent digital excellence. On July 13, the company received the Innovative Content Award during the TikTok Shop Summit 2026, adding to previous recognitions including the Emerald Award for Top Beauty Brand at the TikTok Shop Annual Awards 2025 and the Best Local Hero Campaign at the TikTok Ad Awards 2024.
The company’s continued success extends beyond viral products. Dermorepubliq has built an extensive live-commerce operation complemented by a broad network of affiliate creators, allowing shoppers to experience authentic product demonstrations and educational content in real time. The strategy mirrors evolving purchasing behavior, where creator credibility and peer recommendations increasingly influence buying decisions.
Strengthening its educational advocacy, Dermorepubliq also returned to TikTok Beauty Fest 2026, where it led skincare masterclasses and promoted local cosmetic research to consumers and creators alike.
As it continues to expand its digital leadership, the company is accelerating its omnichannel strategy for the second half of 2026. Dermorepubliq is entering the holistic health and wellness segment through the introduction of DermoWhite+ S-Acetyl Glutathione Capsules and DermoSip Collagen Juice, broadening its portfolio beyond topical skincare.
Offline expansion likewise remains a key priority. The brand is increasing its retail presence through select Watsons stores nationwide while expanding dedicated kiosks at SM Fairview, SM Masinag, SM Tanza, SM Sta. Mesa, and Riverbanks Center.
Further reinforcing its momentum, Dermorepubliq recently earned a Gold Stevie Award at the 2026 Asia-Pacific Stevie Awards for its viral “breakup” billboard campaign, highlighting the company’s innovative marketing approach as it continues to establish itself among Southeast Asia’s fastest-growing beauty brands.
Dermorepubliq products are available nationwide in select physical stores, as well as online via TikTok Shop, Shopee, Lazada, Watsons Online, and www.dermorepubliq.com.