Buenas PH officially kicked off its creator-led sports campaign with a pickleball tournament held last October 15 to 16, 2026, gathering the country’s top gaming influencers and creators to promote digital moderation
Filipino gaming personalities are trading screen time for court time as Buenas PH launches a creator-led campaign that puts sports, fitness, and responsible gaming in the spotlight. The initiative brings the online gaming community into an offline setting, using sports as a way to encourage movement, balance, and healthier everyday routines.
Through its Buenas Sports and Buenas Entertainment arms, the PAGCOR-regulated platform is encouraging creators, livestreamers, and players to make room for physical activity alongside digital entertainment. The campaign broadens the conversation around responsible gaming by pairing online safety measures with a message about taking care of one’s well-being beyond the screen.
Kim Curayag, Head of Marketing at Buenas PH, said responsible gaming should not be viewed only in terms of screen-time limits. “While our PAGCOR-regulated safety protocols ensure a secure digital environment, we also want to empower our community to maintain a healthy, active lifestyle offline,” Curayag said, explaining that the campaign aims to show how digital entertainment and physical well-being can coexist.
The first activity was the Buenas Battle of the Streamers Pickleball Tournament, organized in partnership with global iGaming provider Pragmatic Play. LENG, ForeignGerms, Boss Toyo, and Hypebits were among the local gaming and streaming personalities who took part. They competed for a PHP 1 million prize pool while helping bring the campaign’s message of balanced screen habits to their followers.
The creators’ combined social media reach is an important part of the initiative. By sharing their participation and the campaign’s message with their audiences, they can help make digital moderation and responsible gaming more familiar topics within Filipino gaming communities. The tournament is the opening activity in Buenas PH’s longer-term wellness roadmap.
More activities are planned in the coming weeks. Buenas PH Golf Cups are scheduled for October 28 and 30, followed by a nationwide fun run in November. The planned events continue the campaign’s focus on physical wellness and offer more ways for the platform to connect with its community through sports.
Buenas PH is licensed by PAGCOR and lists KYC identity verification, data security protocols, daily deposit limits, and voluntary self-exclusion tools among its player protection measures. Updates on upcoming sports and wellness activities are available through the official Buenas PH Facebook page.