Jungie Gumiran
PH-founded mentorship program helps aspiring entrepreneurs turn ideas into market-ready consumer brands
MANILA, Philippines — More than 150 Filipino founders have gone through LaunchStrong in its first year, as the homegrown e-commerce mentorship program marks a milestone in helping aspiring entrepreneurs turn product ideas into viable online businesses.
Founded in 2025 by entrepreneur Jungie Gumiran, LaunchStrong is a five-week live mentorship program designed for first-time founders navigating the early stages of building an e-commerce brand. To date, the program has supported the development of more than 100 homegrown brands across different stages of growth.
LaunchStrong covers the practical building blocks of e-commerce, including product ideation and validation, supplier sourcing, positioning, pricing, branding, launch strategy, customer acquisition and early-stage growth.
According to the program’s data, around 80% of first-time founders who entered LaunchStrong without an existing product or e-commerce background have progressed toward launching their first online business.
The brands supported through the program span wellness and supplements, food and beverage, personal care, pet care and fashion. These include wellness brands Eat Move Love and Pharmatrust, food brand Magic Bowl, bathcare brand Tonios, Filipino clothing brand TELA Pinoy and pet care brand NanaPro Litter.
“E-commerce in the Philippines is becoming much easier to enter, but harder to win,” said Gumiran. “Opening a marketplace store or having a good product is no longer enough. Aspiring founders can generate sales and still lose money if they don’t fully understand business economics, platform fees, logistics, inventory, and cash flow. Success, more than just the launch, is making better decisions before putting hard-earned capital at risk so the business can survive and scale.”
Gumiran’s approach is grounded in his own experience building and scaling homegrown brands.
He is the founder of JUJU Lifestyle, a wellness brand established in 2021 that has served more than 300,000 customers. Within its first year of entering physical retail, JUJU expanded to more than 20 retail partners, including SouthStar Drug, HeyDay, Wellness Plus, specialty clinics and fitness studios.
His experience also includes building digital marketing agency frameworks and navigating significant early-stage setbacks, experiences that shaped LaunchStrong’s emphasis on risk mitigation and rigorous product validation.
Gumiran has also coached more than 30,000 CEOs, freelancers, marketers and business owners through his educational platform AdsLevelUp, conducting more than 200 training sessions and workshops since 2019.
As LaunchStrong enters its second year, the program aims to support more Filipino founders through the different stages of building a consumer brand—from ideation and validation to sourcing, positioning, pricing, branding, launch, customer acquisition and early-stage growth.
“Our vision is to give first-time founders the practical perspective to realize that they can build a brand from scratch, regardless of where they are starting from,” Gumiran said. “In our second year, we want to equip more Filipinos with the skills, discipline, and execution capability to build sustainable consumer brands that can compete nationally and eventually scale beyond the Philippines.”
LaunchStrong’s next five-week live mentorship cohort is scheduled for December 2026, bringing together entrepreneurs to tackle the practical challenges of launching and scaling e-commerce businesses.